For me, storytelling isn’t an add-on to design, it’s the foundation. Every identity, campaign, or experience I create is built around a narrative that connects people emotionally to a brand. In a world crowded with technology and noise, it’s story that cuts through, turning moments into memories and audiences into advocates.

I’ve led multimillion-dollar projects across the Middle East, Africa, USA, Europe, and the UK, from global sports events to corporate transformations, always weaving strategic clarity with bold, story-led creativity. My work spans brand strategy, visual identity, and immersive experiences, grounded in research but elevated through stories that spark meaning and inspire action.

As a leader, I thrive on guiding teams to find and shape these narratives, pushing creative boundaries while keeping collaboration and results at the core. For me, every project is a chance to craft a story that not only elevates a brand but also resonates with people long after the experience ends.


Skills & Expertise
Brand & Creative Strategy
— Brand positioning
— Narrative development
— Design systems & identity creation
— Campaign concepts & creative direction
— Behaviour-change
— Audience engagement strategies

Design & Storytelling
— Visual storytelling across various media
— Motion graphics & animation workflows
— Presentation & pitch deck design
— Event branding & environmental design

Leadership & Collaboration
— Leading multidisciplinary creative teams
— Mentoring designers
— Fostering creative culture
— Stakeholder engagement
— Client workshops
— Translating complex briefs

Tools & Technology
— Design: Adobe CS, Figma, Squarespace
— Motion & Video: Adobe Express
— Presentations: Keynote, PowerPoint
— Collaboration: Miro, Notion